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Index UgoKidase


Nike+ Ugokidase    

 

A  Japanese Arcade with a twist.

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Index UgoKidase


Nike+ Ugokidase    

 

A  Japanese Arcade with a twist.

NIKE+

POP-UP ARCADE FOR EVERYDAY ATHLETE

AKQA -LONDON

 

UGOKIDASE STATION


In 2012, Nike+ launched its most innovative digital products to date.
And we wanted Japanese consumers to experience them all before they came to market. 

 
 
 

Open throughout the 2012 Olympic Games.

 Players could compete with friends in five new sporting challenges, each powered by Nike+. Their results fed live into global leader boards, testing performance like never before.

 
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Fuel


Nike Fuel Rally

Fuel


Nike Fuel Rally

NIKE+

JAPAN

NIKE FUEL RALLY

AKQA LONDON

NIKE FUEL RALLY

 

A HUMAN PONG GAME, ON A PURPOSE-BUILD LED COURT.

Infrared sensor captured the player position and the Nike+Fuelband tracks its movement.

 
 
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Flyknit


Flyknit Portrait

Flyknit


Flyknit Portrait

 
 

NIKE+

JAPAN

FLYKNIT SELFIE

AKQA LONDON

 

FLYKNIT PORTRAIT

CREATE A SELF-PORTRAIT KNITTED BY RUNNING THE EXTRA MILE.

With Microsoft Kinect mapping your body in 3d, 
Nike+ tracked the distance increasing the level
of detail of the portrait every 100 metres.

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Innovation Hunt


Innovation Hunt

Innovation Hunt


Innovation Hunt

NIKE+ JAPAN

POP-UP ARCADE

AKQA – LONDON

 


INNOVATION HUNT

 

 

A TREASURE HUNT MADE TO FIND UNIQUE PIECES OF ART
 INSPIRED BY NIKE'S LATEST INNOVATIONS.

Local Artists took the raw materials from
Nike trainers and brought it to life in a
whole new level.

 
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Copy of end


Copy of end


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Copy of Final


This project was awarded several times including Cannes/D&ad in 2013.

Copy of Final


This project was awarded several times including Cannes/D&ad in 2013.