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Index


Adidas Originals Represent

 

GLOBAL CAMPAIGN ADIDAS ORIGINALS 2012

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Index


Adidas Originals Represent

 

GLOBAL CAMPAIGN ADIDAS ORIGINALS 2012

all
originals
#represent

GLOBAL CAMPAIGN
ADIDAS ORIGINALS

SIDLEE

 

TV, Print, Web, Activation


When Originals get together, they rock their s
tyle loud and proud. Representing their crew, 
their city, and their code while portraying a
powerful image of originality. 

In 2012 we invited all Originals
to represent their crew. 

Represent your Crew

 

 
 

Extended Version

In this version we extended the footage and the crews around the world, this was used to launch the campaign in prime time tv globally.

 
 

One Big family

While I was at Sidlee Montreal, collaboration was key, specially on a team of 8 creatives.

Me and My partner at the time (Heather Schmitz) worked throughout the process collaborating with some awesome people including Alison Bracegirdle and many others.

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Nick Minaj


F  A  C  T

Nicki Minaj

 

headlined the spot and wrote the song Masquerade for it.

Using an adidas slang "Shelve top is on” a shout out to "Run DMC’s-My adidas" track.

 

Nick Minaj


F  A  C  T

Nicki Minaj

 

headlined the spot and wrote the song Masquerade for it.

Using an adidas slang "Shelve top is on” a shout out to "Run DMC’s-My adidas" track.

 

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Print


The crosswalk is The catwalk

A campaign featuring famous influencers on campus crosswalks around the world.

 

Print


The crosswalk is The catwalk

A campaign featuring famous influencers on campus crosswalks around the world.

 

Print OOH

All Originals Represent

Global Campaign

 

Print Campaign

The campaign fused the worlds of sport, music culture and fashion by showcasing adidas distinctive presence across pop culture and lifestyle.

 

 
 
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Crew


Represent Your Crew

Crew


Represent Your Crew

 

ACTIVATION

MUSIC, DANCE, ART, SPORTS

REPRESENT YOUR CREW

 

represent your crew 

The campaign became a toolkit used by local markets to create their own activations. 
The content bellow was made by local agencies
based on the global toolkit for activations.

 

Berlin Laser Graffiti

Paris forth dimention Art Crew

Auckland CGK Fixie 

Latvia - Riga - Street Party

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Copy of End


all originals #represent

Copy of End


all originals #represent