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Intro


Just Do It Japan

 

25th Anniversary of just do it 

 

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Intro


Just Do It Japan

 

25th Anniversary of just do it 

 

NIKE JAPAN 

JUST DO IT 

AKQA LONDON

 

Nike Just Do It

 

After 25 years of saying Just Do It, nike wanted to embrace the amateur athletes with a campaign that enabled them to actually raise their game.

 

CASE STUDY

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kickstarter for athletes


Think as a 

Kickstarter for Athletes

kickstarter for athletes


Think as a 

Kickstarter for Athletes

NIKE JAPAM

JUST DO IT 

AKQA LONDON

 

In this tailor-made platform young athletes could create a project to their sport dream and use a toolkit to promote themselves in social media. The materials worked as a recruitment campaign to a wider community to get active and donate Nike+Miles to their specific project.

A TAILOR MADE PLATFORM 

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Professional athletes


Top Nike Athletes

Joined in and promoted the Project

Professional athletes


Top Nike Athletes

Joined in and promoted the Project

NIKE JAPAN

CONTENT 

ATHLETE VIDEOS

To drive participation the campaign had professional athletes sponsored content pieces, where the top guys told stories of determination.

 

Takashi Uchiyama (内山 高志 Uchiyama Takashi, born November 10, 1979) is a Japanese professional boxer. He is the current WBA (Super) Super featherweight Champion. Nicknamed 'KO Dynamite', he carries devastating one punch knockout power.

 
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Social assets


The Top 10

 

with most Nike+ Miles Got their Journey Filmed in a Short Doc, Specially crafted according to their dream.

Social assets


The Top 10

 

with most Nike+ Miles Got their Journey Filmed in a Short Doc, Specially crafted according to their dream.

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Social Kit

Each story was developed together with the consumer and shot to enhance their dream. During the process we made a series of stills to be used online. The content was promoted on social media and Nike own channels.

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Winner


After More than 

40.000km Ran

A winner was selected.

Winner


After More than 

40.000km Ran

A winner was selected.

NIKE JAPAN 

JUST DO IT

AKQA LONDON

 
 
 
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End


Chika didn't make to the Olympics due a injury. 

End


Chika didn't make to the Olympics due a injury.