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IndexDenim


Adidas Originals Denim

denim spring collection campaign 

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IndexDenim


Adidas Originals Denim

denim spring collection campaign 

GET IT ON

TV, PRINT, ACTIVATION,GLOBAL TOOLKIT

SIDLEE AMSTERDAM

 

ADIDAS GET IT ON

To launch the adidas originals denim line, consumers were invited to have a sneak peak into adidas originals dressing rooms. Expositing a seductive and silly but original consumer insight, the idea portrays moments inside the dressing room while nobody is watching. 

 
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Copy of Films


3 Global Films

Copy of Films


3 Global Films

ADIDAS ORIGINALS 

DENIM CAMPAIGN, FILMS

SIDLEE AMSTERDAM

 

X-Rated But Not

Controversy already surrounded Celebrity Photographer Jonathan Leder. When we partner with him to shoot this campaign, and the idea was to make a sexy but silly series of films. It was controversial but it worked.

 

WILD THING.

ALONE IN A DRESSING ROOM, WHILE LISTENING TO HER FAVOURITE TRACK.

POLAROID.

IT MAY END UP ON INSTAGRAMAM ANYWAY.

FOURSOME

NAAAH THIS WOULD NEVER HAPPEN. SO WHAT...

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Copy of Print


X-rated Print Campaign

 

and look-book photography 

Copy of Print


X-rated Print Campaign

 

and look-book photography 

ADIDAS ORIGINALS DENIM

PRINT AND OOH

SIDELEE AMSTERDAM

 

PRINT, AND LOOKBOOK

Jonathan Leder and his team built a set in NY,  to mimic the store, but enabling the proper light to shoot.

The shots became the print campaign, which was rolled out in several countries.

 
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Copy of activations


Interactive Dressing Room

Copy of activations


Interactive Dressing Room

ADIDAS ORIGINALS DENIM

DIGITAL ACTIVATIONS

SIDLEE AMSTERDAM

 

DIGITAL, ACTIVATIONS

The product demo jumps inside a dressing room, 
and review how people look at themselves while
in front of the mirror inside a dressing room. 
The global activation toolkit sparked local
markets to create their own versions
of the idea in several markets
including, Asia, USA and
South America.

 
 
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End


Get it On

End


Get it On