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Intro


Adidas CPHFashion Week

celebrating the city, the people and the originality of Copenhagen.

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Intro


Adidas CPHFashion Week

celebrating the city, the people and the originality of Copenhagen.

ADIDAS COPENHAGEN FASHION WEEK

INTEGRATED CAMPAIGN

SIDLEE AMSTERDAM

 

CPH FASHION WEEK

DURING THE COPENHAGEN FASHION WEEK, ADIDAS ORIGINALS HOSTED A VARIETY OF EVENTS AROUND THE CITY CELEBRATING ITS CULTURE.

embracing its youth culture and street fashion the activations mixed art, music and fashion.

 
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Copy of Print


Print Summer Campaign  

We Used the events and activations as backdrop to our summer photoshoot.

Copy of Print


Print Summer Campaign  

We Used the events and activations as backdrop to our summer photoshoot.

ADIDAS ORIGINALS

PRINT AND LOOKBOOK

SIDLEE AMSTERDAM

 

PRINT & LOOKBOOK

Everything created during the Copenhagen Fashion
Week, served as backdrop for the Adidas Originals
Spring Summer Collection photoshoot. 

Collaborating with Cheryl Dunn – Photographer – 
the stills were used for the lookbook and
print campaign for the collection.

 
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Sleighbells


Sleigh Bells  

A great band In an Iconic Venue

Sleighbells


Sleigh Bells  

A great band In an Iconic Venue

ADIDAS ORIGINALS

ACTIVATIONS

SIDLEE AMSTERDAM

 

THE SLEIGH BELLS

 

The former most popular concert venue in Copenhagen
Pumpehuset, was closed for half a year, and for one last night, it was reopened for a special concert. The Sleigh Bells.

 
 
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Art


Traveling Graffiti Art

WE HAD the GRAFFITI CREW "PIRATES" FROM LONDON CREATing A ONE-OF-A-KIND LIVE ART PIECE, THAT PROGRESSED THROUGHOUT THE WEEK AND MOVED LOCATION every day.

Art


Traveling Graffiti Art

WE HAD the GRAFFITI CREW "PIRATES" FROM LONDON CREATing A ONE-OF-A-KIND LIVE ART PIECE, THAT PROGRESSED THROUGHOUT THE WEEK AND MOVED LOCATION every day.

ADIDAS ORIGINALS

CPH FASHION WEEK

SIDLEE AMSTERDAM

 

Then Now and Forever 

We commissioned a piece of art with the graffiti crew
“Pirates” from London creating a one-of-a-kind live
street art piece.The work progressed throughout the week and moved locations everyday. 

The result was a web film and an interactive version of the activation.

 
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Then Now and Forever  

Website/Social campaign 

Copy of Online


Then Now and Forever  

Website/Social campaign 

ADIDAS ORIGINALS

DIGITAL ACTIVATION 

SIDLEE AMSTERDAM

 

DIGITAL ACTIVATION 

 

During the art installation, a camera crew followed the artists process, this became a website and social campaign.